 |
| Feedback - groups |
 |
| Feedback across stream |
 |
| What we need to do next |
Wednesday, 30 September 2015
Poster tagline
University students could use a break whether it be submitting assignments, planning projects, connecting with peers and tutors or gain quick feedback about their work. Wouldn't it be useful to have something that makes all of this easier? Well there is.
Tuesday, 29 September 2015
Icons
Connect:
Exchange instant messages with your peers, tutors or study groups and stay connected whenever and wherever you are with one-on-one or group chats.
Plan:
Stay on top of projects and goals while doing it all much faster than before. Plan out your year with set reminders and check them off once you're done!
Share:
Share your process with tutors and other students across your university to gain quick feedback and guidance to your work.
Monday, 28 September 2015
Dossier Content (Draft)
Introduction
CENTRAL PROPOSITION
Visual Communication Design can be used to relieve stress for university students in order to make their life at university easier.
Visual Communication Design can be used to relieve stress for university students in order to make their life at university easier.
CONTEXT
University requires significantly more effort from students. Once students have entered university, they are expected to be more independent and on top of their work. They tend to find themselves struggling with balancing university priorities as the workload increases significantly. As a result of this, it is common for university students to experience greater levels of stress and often find it difficult to prioritise and manage their time diligently.
DESIRED ACTION
We aim to address the issue by providing an app that allows students to manage, prioritise and respond to university life. The app will give a smoother university experience by letting students connect, plan and share their process with tutors and other students across different years and majors to gain quick feedback and guidance to their work, collaborating more efficiently.
University requires significantly more effort from students. Once students have entered university, they are expected to be more independent and on top of their work. They tend to find themselves struggling with balancing university priorities as the workload increases significantly. As a result of this, it is common for university students to experience greater levels of stress and often find it difficult to prioritise and manage their time diligently.
DESIRED ACTION
We aim to address the issue by providing an app that allows students to manage, prioritise and respond to university life. The app will give a smoother university experience by letting students connect, plan and share their process with tutors and other students across different years and majors to gain quick feedback and guidance to their work, collaborating more efficiently.
VISUAL
STRATEGY
Our simple and bold vector imagery integrated with a bright colour palette are the key elements to our strategy as it looks at university work in a more fun and positive aspect. This is intended to reach out to students that are stressed and encourages them to use the mobile application to manage their university life more easier. We decided to use rhetoric imagery throughout our promotions and application as we feel that it is best fitted with our target audience in terms of aesthetic and interest.
Our simple and bold vector imagery integrated with a bright colour palette are the key elements to our strategy as it looks at university work in a more fun and positive aspect. This is intended to reach out to students that are stressed and encourages them to use the mobile application to manage their university life more easier. We decided to use rhetoric imagery throughout our promotions and application as we feel that it is best fitted with our target audience in terms of aesthetic and interest.
AUDIENCE
Our target audience are Massey CoCa students, catering to all years and majors. Students often find it difficult to manage their university life because they often feel that they are under a lot of stress with university work. Due to this fact, we want to create an app that will help destress them by helping them to manage their university work more effectively through our three main functions: plan, connect and share.
CLIENT
During
The posters will be placed around the university as a promotion for the mobile application 'Unigo'. They will be placed up for opening day and students will be able to see them around the university. The posters will also remain at university all year round. The bright colours have been chosen to cater students in a more fun and positive manner in order to encourage them to download the application. As this application is targeted for students to manage university life, it was necessary to avoid making the promotion too corporate or students will not be interested. It will also include a small description so that students get a general idea what the app can do for them. There is a NFC sticker and QR code attached to the poster that will allow easy access downloading for students.
Our target audience are Massey CoCa students, catering to all years and majors. Students often find it difficult to manage their university life because they often feel that they are under a lot of stress with university work. Due to this fact, we want to create an app that will help destress them by helping them to manage their university work more effectively through our three main functions: plan, connect and share.
CLIENT
Journey Map
Before
POSTER
Posted around the university on opening day and all year round. The poster includes a NFC sticker and QR code that links to the download page, allowing easy access for downloading.
BOOKLET
The informative booklet will be provided in the loot bag with the sticker so students can gain more information about the three functions of the application.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app.
During
MOBILE APP
The mobile application connects to all NFC stickers and QR codes as they all take the user straight to the download page, making it accessible and easy for the student to join the application. It will help university students to connect, plan and share their work process making university life a little more easier.
The mobile application connects to all NFC stickers and QR codes as they all take the user straight to the download page, making it accessible and easy for the student to join the application. It will help university students to connect, plan and share their work process making university life a little more easier.
Concepts
POSTERThe posters will be placed around the university as a promotion for the mobile application 'Unigo'. They will be placed up for opening day and students will be able to see them around the university. The posters will also remain at university all year round. The bright colours have been chosen to cater students in a more fun and positive manner in order to encourage them to download the application. As this application is targeted for students to manage university life, it was necessary to avoid making the promotion too corporate or students will not be interested. It will also include a small description so that students get a general idea what the app can do for them. There is a NFC sticker and QR code attached to the poster that will allow easy access downloading for students.
BOOKLET
The informative booklet will be provided in the loot bag so students can gain more information about the mobile application. It will contain information about the three functions so the students will get a general idea on how the application operates. The information will be kept short and brief and be visually appealing like the poster so that students will be interested to learn more about the app and how it can make university life more easier.
MOBILE APP
The mobile application connects to all touch points as they take the user straight to the download page, making it accessible and easy for the student to join the application. It will help Massey university students to connect, plan and share their work process making university life a little more easier. This application is about managing the student's university life so it is less stressful for them. The app focuses on using three main elements: connect, plan which are necessary tools that Massey students find helpful for managing their time at university.
Share: Unigo has a sharing system that encourages Coca students from different years and majors to mix up and give feedback to one and another, creating a more collaborative experience. Students are able to put up their work progress or previous projects to share across Coca students and attain messages from other students helping to improve their work.
Scenario:
A fourth year fashion student uses the work blog to document her process on her final project in order to gain quick feedback from other students and improve her final before the deadline.
Connect: The instant messaging system will allow students and tutors to send messages back and forth instantly without the hassle of going through irrelevant emails. They are filtered to suit your stream so it is easier to reach who you want to contact. It is also more time efficient to get messages across, as mobile phones are more accessible and portable, and the students will be able to do it anytime and anywhere. There will be an option for the students to see when tutors are available so they can book a time to talk face-to-face.
Scenario:
A third year student was waiting for a lecture to begin but the tutor was 30 minutes late. He decided to send a message to his tutor to check if the lecture was cancelled. Within 5 minutes, he got a reply from his tutor telling him that he got the time mix up but the lecture was still on.
Plan: The planner allows student to plan their week and get ready before their deadlines using alerts as reminders. Students are then able to create a checklist and then tick them off after completing an assignment or homework making them feel accomplished. This ensures students that they can manage their university tasks in order to meet their deadlines.
Scenario:
A first year student was overwhelmed with the amount of work he had so he used the planner to plan out what he needs to do each day before the deadline. He ticks off his list each day so he knows what homework has been completed and what needs to be done.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app. Audio visual will get the message across more effectively by grabbing the student's attention. The use of sound and images elicits feeling and better understanding of the idea.
5 ways of being:
-Give
-Keep learning
-Be active
-Take notice
-Connect
The informative booklet will be provided in the loot bag so students can gain more information about the mobile application. It will contain information about the three functions so the students will get a general idea on how the application operates. The information will be kept short and brief and be visually appealing like the poster so that students will be interested to learn more about the app and how it can make university life more easier.
MOBILE APP
The mobile application connects to all touch points as they take the user straight to the download page, making it accessible and easy for the student to join the application. It will help Massey university students to connect, plan and share their work process making university life a little more easier. This application is about managing the student's university life so it is less stressful for them. The app focuses on using three main elements: connect, plan which are necessary tools that Massey students find helpful for managing their time at university.
Share: Unigo has a sharing system that encourages Coca students from different years and majors to mix up and give feedback to one and another, creating a more collaborative experience. Students are able to put up their work progress or previous projects to share across Coca students and attain messages from other students helping to improve their work.
Scenario:
A fourth year fashion student uses the work blog to document her process on her final project in order to gain quick feedback from other students and improve her final before the deadline.
Connect: The instant messaging system will allow students and tutors to send messages back and forth instantly without the hassle of going through irrelevant emails. They are filtered to suit your stream so it is easier to reach who you want to contact. It is also more time efficient to get messages across, as mobile phones are more accessible and portable, and the students will be able to do it anytime and anywhere. There will be an option for the students to see when tutors are available so they can book a time to talk face-to-face.
Scenario:
A third year student was waiting for a lecture to begin but the tutor was 30 minutes late. He decided to send a message to his tutor to check if the lecture was cancelled. Within 5 minutes, he got a reply from his tutor telling him that he got the time mix up but the lecture was still on.
Plan: The planner allows student to plan their week and get ready before their deadlines using alerts as reminders. Students are then able to create a checklist and then tick them off after completing an assignment or homework making them feel accomplished. This ensures students that they can manage their university tasks in order to meet their deadlines.
Scenario:
A first year student was overwhelmed with the amount of work he had so he used the planner to plan out what he needs to do each day before the deadline. He ticks off his list each day so he knows what homework has been completed and what needs to be done.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app. Audio visual will get the message across more effectively by grabbing the student's attention. The use of sound and images elicits feeling and better understanding of the idea.
5 ways of being:
-Give
-Keep learning
-Be active
-Take notice
-Connect
Sunday, 27 September 2015
Poster Development
Tried to revert the blue and yellow but I feel that the blue has a bigger impact as it makes the visual stand out a little more. Blue also has the ability to make one feel a bit more calmer when they look at it.
Tried adding icons. It will get the idea through easier with the help of visuals.
Saturday, 26 September 2015
App Development
Some Logo concepts. We wanted to create some designs that was clean+simple so it is easy for the students to recognise and remember.
Our idea was still a little too broad so we wanted to narrow it down further. After discussing with our peers and user-testers, the main idea that the people got out of the app was "connection". We think that it is important to not only connect with your tutors and peers but also with students from different year groups and majors. We figured that our previous profile did not communicate our idea strongly so we decided to have a work blog instead that will allow students to post up their work progress and students from different years + tutors will be able to comment and give feedback.
We also decided to add a planner function that will let students manage and prioritise their university work. Students will be able to plan their weeks e.g. group meetings, reminders, homework. Hand in dates, requirements and interims will be automatically pinned on the calendar so students will be able to get prepared beforehand.
We opt for a different colour palette (using similar colours from our posters) making our whole look and feel cohesive. Currently still a working progress. We may introduce another colour to the palette. But we want to keep it remaining clean and simple for easy navigation. The bright colours will bring a "fun" feel to the app. May consider using some visuals from our posters as well?
Friday, 25 September 2015
Thursday, 24 September 2015
Feedback from tutors + 4th year students
Lee:
Link them visually + colours (prototypes)
Where will the promo pop up?
Ease transisition to uni life
Tool for connecting, support and managing their time
Audience
Can flesh out more.
First year, 2nd year, 3rd year, 4th year (inclusive)
First years are shy connecting with forth years.
So the app can help? Option to be anonymous?
destressing and connecting people
share idea and feedback
-Unique to Massey?
-Hub that integrates with other things
-Think about social aspect, human aspect
-Think about barriers that may affect people from using. (Total buy in or not?)
-Make it compulsory? Could it replace stream?
-Indesign: swatch, click profile rgb
-Making it more cohesive (visual and colours)
-Be a good way to connect Massey students together
Ease transisition to uni life
Tool for connecting, support and managing their time
Audience
Can flesh out more.
First year, 2nd year, 3rd year, 4th year (inclusive)
First years are shy connecting with forth years.
So the app can help? Option to be anonymous?
destressing and connecting people
share idea and feedback
Jason:
-Practical solution to take stress away-Unique to Massey?
-Hub that integrates with other things
-Think about social aspect, human aspect
-Think about barriers that may affect people from using. (Total buy in or not?)
-Make it compulsory? Could it replace stream?
Fourth year student:
-Looking into YakYak, Source in terms of visual resource-Indesign: swatch, click profile rgb
-Making it more cohesive (visual and colours)
-Be a good way to connect Massey students together
Wednesday, 23 September 2015
Tuesday, 22 September 2015
More Feedback
After further user-testing, these are some of the problems that came up:
Our app + poster seems a bit too formal/corporate. How can we introduce colours and visuals to our app and poster to make it more appealing for students.
Use rhetoric imagery in our poster to make it more interesting and quirky and try different colours. Experiment with brighter colours to create a "fresh, cool and lively" sense to encourage students to download the app. As students are already overwhelmed with uni stress, try to make the app have a more friendly factor with visual, colours and language that is appropriate for design students.
The app can be inclusive, not specifically targeting first years only but the whole of CoCa students (1st-4th years). Our whole idea is about connecting others, so it would be interesting to see first year students connect with 4th year students and so on.
 |
| Rhetoric Poster |
 |
| Rhetoric Poster |
 |
| Colour Exploration |
Created a mood board to help inspire us. I try to find some visuals that are more quirky and fun. Some colours are also quite appropriate for our posters. I quite like the colour combinations with the bright blue, green and white to create a sense of calmness. As students are stressed and overwhelmed with university, the last thing we want to do is make the poster+app seem cluttered and busy. It should make the life of uni students more easier.
Experimenting with different colour palettes.
Different colour variations:
Saturday, 19 September 2015
More Prototypes
Revised POV statement:
A first year CoCa student from Auckland is studying visual communication design at Massey and she feels overwhelmed with the new curriculum and transition to university life. She needs to find a way to settle and manage their
Revised Journey Map
Poster & Promo video: Motivation
App: Maintain, aid
Poster (Iteration 1)
-A poster / pamphlet that can be folded.
-Posters will be posted around university to help promote the app and it will also be handed out as a folded pamphlet on Massey opening day.
-Can include a NFC barcode or QR code that will let the students download the app straight from their phone when they scan the code. (links posters with app)
-Using Massey colours.
-Posters include the 3 key words (Personalise, connect and discover) the three different functions that the app has to offer.
-A2 size
-Using Massey colours.
-Posters include the 3 key words (Personalise, connect and discover) the three different functions that the app has to offer.
-A2 size
Poster (Iteration 2)
-Poster posted up around Massey and on opening day.
-Make it more interactive? Flaps around the mobile screen (Similar to sticky notes) to show the 3 main functions. Students can flip through it?
-NFC leads to the download page.
-A3 size
Iteration 3
-A3 size
-Using the same idea with the sticky note affect possibly?
-Maybe can use opening flaps to distribute information on the 3 functions?
example:
To make our poster + app + promo video more cohesive, we can incorporate similar illustrations.
The app has essentially 3 parts: personalise, connect and discover.
-Maybe we can also make it more cohesive by including the NFC around Massey, and they can use the app to track a certain thing? We might need to do some more research on the main problems in Massey that can be assist through the app.
Subscribe to:
Posts (Atom)