After further user-testing, these are some of the problems that came up:
Our app + poster seems a bit too formal/corporate. How can we introduce colours and visuals to our app and poster to make it more appealing for students.
Use rhetoric imagery in our poster to make it more interesting and quirky and try different colours. Experiment with brighter colours to create a "fresh, cool and lively" sense to encourage students to download the app. As students are already overwhelmed with uni stress, try to make the app have a more friendly factor with visual, colours and language that is appropriate for design students.
The app can be inclusive, not specifically targeting first years only but the whole of CoCa students (1st-4th years). Our whole idea is about connecting others, so it would be interesting to see first year students connect with 4th year students and so on.
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| Rhetoric Poster |
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| Rhetoric Poster |
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| Colour Exploration |
Created a mood board to help inspire us. I try to find some visuals that are more quirky and fun. Some colours are also quite appropriate for our posters. I quite like the colour combinations with the bright blue, green and white to create a sense of calmness. As students are stressed and overwhelmed with university, the last thing we want to do is make the poster+app seem cluttered and busy. It should make the life of uni students more easier.
Experimenting with different colour palettes.
Different colour variations:
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