Introduction
CENTRAL PROPOSITION
Visual Communication Design can be used to relieve stress for university students in order to make their life at university easier.
Visual Communication Design can be used to relieve stress for university students in order to make their life at university easier.
CONTEXT
University requires significantly more effort from students. Once students have entered university, they are expected to be more independent and on top of their work. They tend to find themselves struggling with balancing university priorities as the workload increases significantly. As a result of this, it is common for university students to experience greater levels of stress and often find it difficult to prioritise and manage their time diligently.
DESIRED ACTION
We aim to address the issue by providing an app that allows students to manage, prioritise and respond to university life. The app will give a smoother university experience by letting students connect, plan and share their process with tutors and other students across different years and majors to gain quick feedback and guidance to their work, collaborating more efficiently.
University requires significantly more effort from students. Once students have entered university, they are expected to be more independent and on top of their work. They tend to find themselves struggling with balancing university priorities as the workload increases significantly. As a result of this, it is common for university students to experience greater levels of stress and often find it difficult to prioritise and manage their time diligently.
DESIRED ACTION
We aim to address the issue by providing an app that allows students to manage, prioritise and respond to university life. The app will give a smoother university experience by letting students connect, plan and share their process with tutors and other students across different years and majors to gain quick feedback and guidance to their work, collaborating more efficiently.
VISUAL
STRATEGY
Our simple and bold vector imagery integrated with a bright colour palette are the key elements to our strategy as it looks at university work in a more fun and positive aspect. This is intended to reach out to students that are stressed and encourages them to use the mobile application to manage their university life more easier. We decided to use rhetoric imagery throughout our promotions and application as we feel that it is best fitted with our target audience in terms of aesthetic and interest.
Our simple and bold vector imagery integrated with a bright colour palette are the key elements to our strategy as it looks at university work in a more fun and positive aspect. This is intended to reach out to students that are stressed and encourages them to use the mobile application to manage their university life more easier. We decided to use rhetoric imagery throughout our promotions and application as we feel that it is best fitted with our target audience in terms of aesthetic and interest.
AUDIENCE
Our target audience are Massey CoCa students, catering to all years and majors. Students often find it difficult to manage their university life because they often feel that they are under a lot of stress with university work. Due to this fact, we want to create an app that will help destress them by helping them to manage their university work more effectively through our three main functions: plan, connect and share.
CLIENT
During
The posters will be placed around the university as a promotion for the mobile application 'Unigo'. They will be placed up for opening day and students will be able to see them around the university. The posters will also remain at university all year round. The bright colours have been chosen to cater students in a more fun and positive manner in order to encourage them to download the application. As this application is targeted for students to manage university life, it was necessary to avoid making the promotion too corporate or students will not be interested. It will also include a small description so that students get a general idea what the app can do for them. There is a NFC sticker and QR code attached to the poster that will allow easy access downloading for students.
Our target audience are Massey CoCa students, catering to all years and majors. Students often find it difficult to manage their university life because they often feel that they are under a lot of stress with university work. Due to this fact, we want to create an app that will help destress them by helping them to manage their university work more effectively through our three main functions: plan, connect and share.
CLIENT
Journey Map
Before
POSTER
Posted around the university on opening day and all year round. The poster includes a NFC sticker and QR code that links to the download page, allowing easy access for downloading.
BOOKLET
The informative booklet will be provided in the loot bag with the sticker so students can gain more information about the three functions of the application.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app.
During
MOBILE APP
The mobile application connects to all NFC stickers and QR codes as they all take the user straight to the download page, making it accessible and easy for the student to join the application. It will help university students to connect, plan and share their work process making university life a little more easier.
The mobile application connects to all NFC stickers and QR codes as they all take the user straight to the download page, making it accessible and easy for the student to join the application. It will help university students to connect, plan and share their work process making university life a little more easier.
Concepts
POSTERThe posters will be placed around the university as a promotion for the mobile application 'Unigo'. They will be placed up for opening day and students will be able to see them around the university. The posters will also remain at university all year round. The bright colours have been chosen to cater students in a more fun and positive manner in order to encourage them to download the application. As this application is targeted for students to manage university life, it was necessary to avoid making the promotion too corporate or students will not be interested. It will also include a small description so that students get a general idea what the app can do for them. There is a NFC sticker and QR code attached to the poster that will allow easy access downloading for students.
BOOKLET
The informative booklet will be provided in the loot bag so students can gain more information about the mobile application. It will contain information about the three functions so the students will get a general idea on how the application operates. The information will be kept short and brief and be visually appealing like the poster so that students will be interested to learn more about the app and how it can make university life more easier.
MOBILE APP
The mobile application connects to all touch points as they take the user straight to the download page, making it accessible and easy for the student to join the application. It will help Massey university students to connect, plan and share their work process making university life a little more easier. This application is about managing the student's university life so it is less stressful for them. The app focuses on using three main elements: connect, plan which are necessary tools that Massey students find helpful for managing their time at university.
Share: Unigo has a sharing system that encourages Coca students from different years and majors to mix up and give feedback to one and another, creating a more collaborative experience. Students are able to put up their work progress or previous projects to share across Coca students and attain messages from other students helping to improve their work.
Scenario:
A fourth year fashion student uses the work blog to document her process on her final project in order to gain quick feedback from other students and improve her final before the deadline.
Connect: The instant messaging system will allow students and tutors to send messages back and forth instantly without the hassle of going through irrelevant emails. They are filtered to suit your stream so it is easier to reach who you want to contact. It is also more time efficient to get messages across, as mobile phones are more accessible and portable, and the students will be able to do it anytime and anywhere. There will be an option for the students to see when tutors are available so they can book a time to talk face-to-face.
Scenario:
A third year student was waiting for a lecture to begin but the tutor was 30 minutes late. He decided to send a message to his tutor to check if the lecture was cancelled. Within 5 minutes, he got a reply from his tutor telling him that he got the time mix up but the lecture was still on.
Plan: The planner allows student to plan their week and get ready before their deadlines using alerts as reminders. Students are then able to create a checklist and then tick them off after completing an assignment or homework making them feel accomplished. This ensures students that they can manage their university tasks in order to meet their deadlines.
Scenario:
A first year student was overwhelmed with the amount of work he had so he used the planner to plan out what he needs to do each day before the deadline. He ticks off his list each day so he knows what homework has been completed and what needs to be done.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app. Audio visual will get the message across more effectively by grabbing the student's attention. The use of sound and images elicits feeling and better understanding of the idea.
5 ways of being:
-Give
-Keep learning
-Be active
-Take notice
-Connect
The informative booklet will be provided in the loot bag so students can gain more information about the mobile application. It will contain information about the three functions so the students will get a general idea on how the application operates. The information will be kept short and brief and be visually appealing like the poster so that students will be interested to learn more about the app and how it can make university life more easier.
MOBILE APP
The mobile application connects to all touch points as they take the user straight to the download page, making it accessible and easy for the student to join the application. It will help Massey university students to connect, plan and share their work process making university life a little more easier. This application is about managing the student's university life so it is less stressful for them. The app focuses on using three main elements: connect, plan which are necessary tools that Massey students find helpful for managing their time at university.
Share: Unigo has a sharing system that encourages Coca students from different years and majors to mix up and give feedback to one and another, creating a more collaborative experience. Students are able to put up their work progress or previous projects to share across Coca students and attain messages from other students helping to improve their work.
Scenario:
A fourth year fashion student uses the work blog to document her process on her final project in order to gain quick feedback from other students and improve her final before the deadline.
Connect: The instant messaging system will allow students and tutors to send messages back and forth instantly without the hassle of going through irrelevant emails. They are filtered to suit your stream so it is easier to reach who you want to contact. It is also more time efficient to get messages across, as mobile phones are more accessible and portable, and the students will be able to do it anytime and anywhere. There will be an option for the students to see when tutors are available so they can book a time to talk face-to-face.
Scenario:
A third year student was waiting for a lecture to begin but the tutor was 30 minutes late. He decided to send a message to his tutor to check if the lecture was cancelled. Within 5 minutes, he got a reply from his tutor telling him that he got the time mix up but the lecture was still on.
Plan: The planner allows student to plan their week and get ready before their deadlines using alerts as reminders. Students are then able to create a checklist and then tick them off after completing an assignment or homework making them feel accomplished. This ensures students that they can manage their university tasks in order to meet their deadlines.
Scenario:
A first year student was overwhelmed with the amount of work he had so he used the planner to plan out what he needs to do each day before the deadline. He ticks off his list each day so he knows what homework has been completed and what needs to be done.
PROMOTION VIDEO
Promotional video of the app will play at the start of a lecture class to introduce the functions and navigation of the app. Audio visual will get the message across more effectively by grabbing the student's attention. The use of sound and images elicits feeling and better understanding of the idea.
5 ways of being:
-Give
-Keep learning
-Be active
-Take notice
-Connect
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